what's the type of custom traffic from social media

Custom Traffic means when people engage in your social media account you can reuse them in different ways on your website and landing page. it is not your Search Engine traffic. we are discus major social media platform traffics behavior.

firstly you have to understand that's what are they want? you can reuse them if you can give all service, whatever they want. so you have to be precipitated for that.

Do you search on Facebook “Buy Shoes Online”? No? Yes, it will be a big NO. We search on Google when we have some query, not on social media platforms like Instagram and Facebook.

Now, How come you will gain organic traffic from social media when we are not even searching for anything on Facebook. Whatever you see on Facebook or any social media platform is shown on the basis of your interest.

You can gain Inorganic traffic from Social media but it helps in SEO of your website.

organic traffic from social media strategy

Considering that you have ranked your content in featured snippets at Google and you have a present website, Conducting a competitor link analysis, boosting any underperforming content.

You should,

Create a sitemap for fresh content

Optimize your content for RankBrain

Fix 404 pages with 301 redirect to avoid losing organic traffic

Optimize Hreflang tags