On-page SEO involves all the on-site techniques you can employ to ensure a webpage will rank on a SERP, and it can also help determine how well that page ranks. It uses both content and technical elements to improve the quality of a page, so the more on-page SEO you do, the more traffic you'll get to a website and the more relevant that traffic will be.
Although quality backlinks are the backbone of an off-page SEO strategy, there are other techniques you can use to increase site authority and encourage more links.
One is adding your business to local listings and internet directories, including things like Google My Business, Yelp, Yellow Pages, and other local listings. Once added, make sure all the information is accurate, and that your name, address, and phone number are consistent across all platforms.
Another way you can engage in off-page SEO (while also increasing trust and brand recognition) is by participating in discussions on sites like Quora and answering questions on other Q and A sites, especially if you have expertise you can share with the community.
A final off-page SEO technique you can use is submitting backlinked content to various sharing sites, including image, audio, and video sharing sites. Some of the most popular of these include:
SEO is continuously evolving but there are some rules or you can say basics by which you can always rank higher and out beat your competition. Remember SEO is not a short term game, it is a long term and always has been. How old your domain is and how it had been behaving throughout times everything compiles up. Here are some of strategies I personally utilize to rank higher and bring more traffic to the website.
- First rule is to keep in mind that Google or any other search engine’s core purpose is to serve users. Always ask question how your each effort would serve your target market and visitors coming to your site.
- Secondly I would advise you to do guest postings on different authority websites in order to get do-follow links out of them. Guest postings serve users who are looking for the relevant content.
- Make your social signals as strong as you can because almost all social sites has much greater authority and all the signals which these channels generate has much greater importance, than no follow links or low authority links.
- Always write content which is keywords optimized as per user intent. Currently most of the updates which Google is launching are based on either quality of content or user intent.
- Never forget to add optimized meta titles and descriptions to your web page.
- Optimize image names and alt tags because search engine only read their names and alt tags.
- Do internal page linking in your posts and on your whole website as well.
- Reduce page loading time as much as you can because it has great impact on making or breaking the deal. On the other hand it also sends very bad impression of your website.
- Generate content on trending topics because these terminologies are already getting searched and there is less competition as well because most of the posts are freshly brewed.
Try using these things and always stay away from dubious SEO tactics used by websites who try to trickle up fast. Always ask yourself question
(How your effort is going to serve your users?)
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