I have tried everything and I can tell you for sure that I know what works and what does not. I know from personal experience: guest posting for backlinks really works!
Getting to write like a madman does not make sense because you lack strategy. You do not know why you write, who you address or what content to create. You are betting on the lottery to see if at some point of pure luck you touch.
The Main Advantages of Guest Posting:
- Subscribers: Qualified traffic is equal to leads. If your guest article has been good (and always should be), the reader may not hesitate to enter your blog to see what other content you offer.
- Links: If you want to climb Google, you need to be linked. If you want to gain authority in your segment, you need links. If you want traffic from other blogs, guess what? You need links. A guest post can be a simple way to get a high quality link to your blog.
- Personal brand: The normal thing is that you look for blogs that have a bigger audience than yours and, therefore, also an authority. Appearing in those blogs could make the public link you with the blogger's brand and grant you a credibility.
- Networking: Doing guest posting is a way to do networking. You are interacting with other people in your sector to establish a collaboration. Who knows if some other project or even a job arises from here?
Where to Find Guest Posting Opportunities?
1. Google Search
This is of course it is the first place where one should search. Start with searches like "blog (your sector)", "best blogs (your sector)", "blogs (your sector)", "bloggers (your sector)" or "guest posts (your sector)".
2. Visit Other Sites in Your Sector
On many pages they accept invited bloggers. You just have to take a look around these sites that are references in your specialty and see who invites you to write.
Be attentive to the menu or some widget of the sidebar that puts something of the style: "write for us", "upload your article", "guest author" or any other equivalent. In addition, it is most likely that there you find the rules for the guest author, which will facilitate the work.
3 How to Tell Them Apart?
There are several criteria to consider.
Traffic: You must search for blogs with more traffic than yours. To do so you can use the free version of SEMrush. Another indicator that can give you a reference of your traffic (although in this case we are seeing the authority), are the references that the Moz Bar gives you ( a free extension for the browser ).
Participation : It’s a very important issue, traffic is not everything. Check the volume of comments that are on a regular basis in each post. If the community of that blog is very active, you are guaranteed an extra point. It is also interesting that you take a look at the activity of their social networks. Do not stay alone with your number of followers, but if your publications are shared.
Type of Audience: You have to look for blogs that share an audience similar to yours. For example, I could write a post on a blog from a blogger mom and offer her a collaboration entitled: "The only business plan you need if you are a mommy blogger". I am sure that this topic would interest your audience and I would also be talking about something that is related to my activity. As you are seeing, I am making a custom proposal.
How to Prepare For a Guest Post Campaign?
1. Study the Blogger
The first thing is to do the homework. That is to say, to examine in depth the blog in which we want to participate. You have to look at the following points:
Editorial line: Thoroughly review all the posts that have been published on your target blog. I am sure there is a topic that has not been touched or a new point of view for an article. If you think you can come and say, "I want to make a guest post on your blog about anything!", You 're on the wrong track.
Comments: The important thing about a blog is its audience, not the blogger. That's why this point is very important. Review the comments of the posts looking for interesting questions or comments about which you can make a proposal.
About Me: Check this section of your blog to see their tastes and their own history. If you have something in common it will be useful to look for a connection point.
Newsletter: Be attentive to their latest news. Promos, products, events, etc. All this information can be useful at any given time.
2. Topic
Before making a proposal to any blogger, especially when you talk to the most popular, you have to do some field work.
Getting that first guest post is the most difficult, so you have to make a proposal that they can not refuse. Follow the next steps:
Study the popular content of your market: there is always one topic more popular than another. You must know them well to know what readers are looking for at that moment. Although also be careful, if you choose a subject that you do not master, at the time of writing the post you are going to sweat ink so that something decent comes out. Do not get too involved.
Put yourself in the shoes of the ideal reader of your objective blog: study what their needs are and the problems that prevent them from sleeping every night. In the same way you write for THAT person in your blog, the same thing you will have to do in the others.
Check the most popular posts of that blog and analyze why they succeed: a post can succeed for different reasons. Perhaps it is an article that addresses a topic with greater depth than others. It can also be that it has videos and that influences that it is better understood. The motivating stories in which the blogger tells a more personal topic work very well too. The idea is to analyze what has been most successful so you can replicate that strategy with your guest article.
3. Pitch
Well, you already have the chosen topic, now it's time to write to the influencer to tell them that you are interested in writing on their blog. I suggest 2 things when it comes to posing: be nice and go to the point without stuffing around.
Bloggers do not have time and they do have thousands of things to read. I will give you an example of an email that you could send.
Hello *****:
My name is (your name) and I am the editor of (name of your blog), a blog about (niche). In the blog I try to give practical advice for (ideal reader) in order to (benefit that you contribute, to what helps). Here is the link if you want to take a look.
I've been blogging for a while, and I especially loved the post you talked about (mention a post on the target blog). In fact, I do not know if you will remember me, but I left you a comment telling you (so, if you did not place yourself first, now it will be safe, and if not, you will look at the comment).
Well, I imagine you are very busy, but I'm writing to you because I wanted to propose that you publish a guest post on your website and mention my blog. Here are my ideas:
Title of the post: this topic you have treated in your blog in "this" and "this other" occasion, but I have seen that you have never talked about "this" in particular. I think it would complement these 2 posts perfectly. In addition, it is a topic that always generates many comments.
Title of the post: the same as before, you explain why you find it interesting to talk about this in your blog. If you also know something about SEO and have located a keyword that has not positioned, better than better.
Let me know what you think of my proposal. We can even do a Skype to talk about it faster.
Regards,
Your Name
4: Writing The Post
All the recommendations you have read about writing a good post, is not only that you have to apply when you do guest posting, but you have to go further.
All content must be unique and original. You must never have used it before. Do not ever copy anything you see on the Internet. First of all because it is wrong and you would be stealing the work of others. Second, what do you want to do guest posting for if you are not able to write content? And third, because Google would detect that the content is duplicated and penalize the blogger.
- Length: I insist, a guest post is not a normal piece of content, you have to offer the best of you. In many cases, the blogger will require a minimum amount of words (about 2,000 words), but the important thing is that you approach the subject well and explain everything necessary for the reader to be happy.
- Internal Links: Link in your post to all the content of the blog that you can. This will improve your targets on-page SEO and you will give a good image as you will show that you know the editorial line of the blog.
- External Links: Link out to an authoritative source for SEO purposes and link to your on blog in the post.
5: After Publication
- Comments: Of course, you have to be attentive to all the comments that arrive at the post and answer them as soon as possible. This is an important point because you are going to relate to the blogger's audience. You will talk to your community (the one you want to attract to your blog), bring all the value you can in the comments to make a good image.
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