What matters is the quality and authenticity of the backlink. Search engines also see how contextually relevant a backlink is and not just a random link from wire sites
So shift the focus from blog submissions or going behind easy links to building relationships with bloggers and work on writing guest blogs that can add value to their site and community while benefitting you with exposure to their audience and possibly building a quality reference from an authoritative site.·
Apart from improving your website user experience, one part of off-page SEO[1] you really must pay attention to is link building.
In case you don't know what it means, link building is the act of getting other websites that are similar to yours to link to your own website, the link is usually pointed to individual web pages on a site.
This tells Google and other search engines that the web page being linked to is relevant, useful and people love it. It goes to say that the more links you get, the better.
However, while trying to get these links, one thing you should be mindful of is the quality of the websites linking to you. Getting lots of links from low quality or spammy sites might only end up harming your own website.
Therefore, it is far better to work on attracting those links instead of using any funny trick to get them.
How do you attract links?
It’s simple.
What Is SEO Site Audit and how to do Site Audit with SEMrush easily?
Here’s the point…whenever you write and publish a high-quality content on your blog, if you’re able to promote it properly and get more eyes to see it, because the content is useful and superb, people will naturally link to it.
Interestingly, they will not only mention it on their sites, but they will also share it across their social media channels which might eventually make the content to go viral.
Mind you also the Google now uses web page’s social media engagement as one of it’s ranking factors.
Therefore, if you want your pages to rank higher in the search engines in 2017 and always, start creating top notch content, and attract high-quality links and social shares to them.
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