Until you don’t know from which word or search term you want to rank your blog post at the top position, probably you won’t be able to optimize images, pages and content strategy to draw qualified traffic to your website.
If you have chosen keyword that is not related to your website or niche and you have placed those keywords into your blog post then there is more chance that for short time your blog post may get ranked higher in search. Well, but you may loose traffic and user wont stick to your site as wrong keywords may mis-guide users.
Eventually this behavior will be caught by Google SERP and you may loose your traffic and potential user. This scenario will increase your site’s Bounce Rate and it leads to losing your overall ranking. Apparently, it is bad factor for your website and it will increase spam score also. Make sure to choose right keyword for your site.
Keyword research is one of three important SEO factors along with link building, and content marketing. The difference between a website that gets tons of organic searches and one that gets none is in the keywords that you use.
By using effective keyword research tools you can determine a popular (profitable niche), find related markets, rank well in search engines for specific topics to drive traffic to your site and promote your products and/or services by enhancing your marketing effectiveness. By finding out what people are searching for you put yourself in a strong position to help them achieve their goals as well as yours.
As a result, this means, for example, that the sales of certain products via the online shop can be increased, that many new subscribers subscribe to the e-mail newsletter, or that a post is read by the targeted audience very often.
How can the keyword research run?
If you want to find the right keywords, you should not start with concepts from the business point of view, but from the user's perspective.
For example, while companies classify their products into self-created product categories, or even create their own terms for their offerings, users often look for simple terms or conceptual groups.
For example, users are looking for
- after "bag leather black" instead of "spring collection leather goods" or
- after "rim chrome" instead of "premium SUV rim" .
Depending on how specific a user searches, longer search queries must also be taken into account in the planning.
For example, so-called long-tail keywords have increased in recent years.
These are very specific search entries, for example
- both the product type as well
- the mark,
- the model and
- the size include.
How do you find the right keywords?
When defining the keywords, you should think about different users and formulate search queries.
The website can then be optimized for these keywords.
The different reasons that motivate an Internet user to search should all be taken into account
- for example, the search for general information about a term,
- the search for more information about a specific product as well
- the search for independent information (for example tests) within a product group.
Web marketing tools help in choosing the right terms for a topic or product.
Keyword research: basis for search engine optimized content
Once the keywords that you want to use for web marketing are determined, you can start each marketing activity.
The nuts and bolts are well-written content that includes the keywords.
It is important that the search term density is neither too high nor too low, since the pages are otherwise known as
- "Over optimized"
- dubious (keyword used too often) or
- as not relevant (keyword too rare)could be classified.
In addition, should also:
- Page names as well
- Designations of pictures and videos
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