how to reuse custom traffic from social media in 2021
what's the type of custom traffic from social media
Custom Traffic means when people engage in your social media account you can reuse them in different ways on your website and landing page. it is not your Search Engine traffic. we are discus major social media platform traffics behavior.
firstly you have to understand that's what are they want? you can reuse them if you can give all service, whatever they want. so you have to be precipitated for that.
Do you search on Facebook “Buy Shoes Online”? No? Yes, it will be a big NO. We search on Google when we have some query, not on social media platforms like Instagram and Facebook.
Now, How come you will gain organic traffic from social media when we are not even searching for anything on Facebook. Whatever you see on Facebook or any social media platform is shown on the basis of your interest.
You can gain Inorganic traffic from Social media but it helps in SEO of your website.
organic traffic from social media strategy
Considering that you have ranked your content in featured snippets at Google and you have a present website, Conducting a competitor link analysis, boosting any underperforming content.
You should,
Create a sitemap for fresh content
Fix 404 pages with 301 redirect to avoid losing organic traffic
Optimize Hreflang tags
My website feature bellow:
1 seo service 2020
3 guest post for powerful backlink
5 get great performance for your site by seo tools
8 rise your site speed
About Our SEO Service 2021 [New Updated]
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Only for 1-Page SEO Service Package
- Keyword research & competition analysis $10
- On-page competition analysis & optimization $20
- Google indexing $10
- Off-page analysis & optimization $50
How to write well content for you website
A content that converts well is a goal set out by most of the clients who come to Scripto. So, conversely it’s something the interns working with us get to learn pretty early on. Converting a viewer into a buyer of your product or service is a multistep process. Writing a content that converts well is but one of these many steps.
Although when it comes to an online persona, your content is indeed a major selling or converting point for your business.
To write a content that converts well, you need to keep several things in mind during the writing process. Here, I have listed the most important ones:
1. Work on the headline: When a person is looking for something online, they have several different tabs open at any given time. You need to compete with the content of every single of those tabs to gain your reader’s attention. Make them open your article over someone else’s.
How do you do that? The answer is as simple as it gets. Work on your headline. That is the first thing your prospective reader will see in your post. While writing your headline make sure it:
a. Has a sense of urgency
b. Is unique
c. Is specific
d. Is useful
A person browsing online will only open an article that they need to read NOW, they cannot find anywhere else, doesn’t beat around the bush and gives the reader something useful. Show with your title that your article does all four.
2. Know your audience: Without knowing the exact nature of your targeted audience, your content is doomed to fail even before you have written it. Know your target viewers. Know them, and write for them. For example: If you are a pump dealer, you could be making industrial pumps or pumps for domestic use. This way you have two set of audience or prospective buyer, each looking for a different thing from your content.
Industrial pumps are usually purchased by company representatives who are well aware about the details of the pumps and their functioning. So, if your content is about industrial pumps, you need to make sure, you use industry specific and targeted words that show you are an expert of the field and know what you are doing very well.
Household or domestic pumps are usually bought by laymen who have very limited idea about pumps or its functioning. So, here, you need to use simple, explanatory language to tell them why your pumps are ideal for their domestic use.
3. Talk and help: Nobody likes being bombarded with self praise. If you are in a car and you ask a passerby for directions to a restaurant, you won’t appreciate the stranger giving you a speech about how great a chef he is. No, you’ll move on to the next random stranger for your query. Online, your viewer is the guy in the car and you and your competitors are the random passersby. If you have managed to grab your viewer’s attention, you need to make sure you are ready to give them something worthwhile. Give them the information they seek. And do it in the language that makes them feel at ease.
The passerby and the driver example again…The driver will not appreciate it if you tell him the longitude and the latitude of the restaurant. He will appreciate it if you tell him it’s the 3rd one to the right.
So, use a tone and language that your reader might encounter while talking to a friend. That will give them more faith in you as it will feel it’s coming from someone they know well.
4. Initiate and Invite Conversation: Everyone likes feeling involved. So does your prospective customers. Give them the chance to act on that feeling. Make sure your content is scattered amply with invitations to leave a review, comment, give feedback, etc. If a customer feels invested enough to reply to your content, that is a very, very strong lead for you. So, ensure that your content has enough invitations to initiate conversation as well as easy means to do so. A person will be more willing to reply if there is a reply box rather than looking up your email ID and leaving you a review. Reduce the work on their part.
5. Include ample CTAs: Your reader is there to read your content. They have done so. What next? They don’t know the answer to that. You need to guide them through this. You’re talking about a book writing course? Leave them an invite to subscribe and get a free planner! Talking about the importance of programming languages? Slide in a discounted price offer of your course. Your call to action and end point pop ups are what will help them realize what else they can do on your site. Don’t forget adding those.
As others have mentioned, conversion is not a did and done scenario. But these points will make sure you are not unnecessarily missing out on healthy leads and highly prospective buyers due to the lack of the essentials.
I have previously written an answer about the tools that can help you in the content writing process here: Rachna Chawla's answer to What are the tools for improving one’s content writing skills?
You can have a look at them as they can help you with some aspects of writing well converting content like title and idea generators and SEO management.
Writing content that converts well is not as difficult as you think. I have done it over and over again. Below are my tips:
- Write for your audience. Know your audience pain points and use your content to solve it. It works all the time.
- Research on Amazon and read books that have to do with your topic. Go through the reviews. You will discover more pain points you can use for the introduction and even the title of the content.
- Use Buzzsumo to find the most trending content relating to the topic and create 10x better content.
- Use illustrations, examples, charts, images, Memes, Statistics and quotes in the post to make it engaging.
- Use SEO copywriting tactics to satisfy the search engines
- Share your content on relevant channels to get the ball rolling.
How to rank your website by relevant guest post in backlink episode
I have tried everything and I can tell you for sure that I know what works and what does not. I know from personal experience: guest posting for backlinks really works!
Getting to write like a madman does not make sense because you lack strategy. You do not know why you write, who you address or what content to create. You are betting on the lottery to see if at some point of pure luck you touch.
The Main Advantages of Guest Posting:
- Subscribers: Qualified traffic is equal to leads. If your guest article has been good (and always should be), the reader may not hesitate to enter your blog to see what other content you offer.
- Links: If you want to climb Google, you need to be linked. If you want to gain authority in your segment, you need links. If you want traffic from other blogs, guess what? You need links. A guest post can be a simple way to get a high quality link to your blog.
- Personal brand: The normal thing is that you look for blogs that have a bigger audience than yours and, therefore, also an authority. Appearing in those blogs could make the public link you with the blogger's brand and grant you a credibility.
- Networking: Doing guest posting is a way to do networking. You are interacting with other people in your sector to establish a collaboration. Who knows if some other project or even a job arises from here?
Where to Find Guest Posting Opportunities?
1. Google Search
This is of course it is the first place where one should search. Start with searches like "blog (your sector)", "best blogs (your sector)", "blogs (your sector)", "bloggers (your sector)" or "guest posts (your sector)".
2. Visit Other Sites in Your Sector
On many pages they accept invited bloggers. You just have to take a look around these sites that are references in your specialty and see who invites you to write.
Be attentive to the menu or some widget of the sidebar that puts something of the style: "write for us", "upload your article", "guest author" or any other equivalent. In addition, it is most likely that there you find the rules for the guest author, which will facilitate the work.
3 How to Tell Them Apart?
There are several criteria to consider.
Traffic: You must search for blogs with more traffic than yours. To do so you can use the free version of SEMrush. Another indicator that can give you a reference of your traffic (although in this case we are seeing the authority), are the references that the Moz Bar gives you ( a free extension for the browser ).
Participation : It’s a very important issue, traffic is not everything. Check the volume of comments that are on a regular basis in each post. If the community of that blog is very active, you are guaranteed an extra point. It is also interesting that you take a look at the activity of their social networks. Do not stay alone with your number of followers, but if your publications are shared.
Type of Audience: You have to look for blogs that share an audience similar to yours. For example, I could write a post on a blog from a blogger mom and offer her a collaboration entitled: "The only business plan you need if you are a mommy blogger". I am sure that this topic would interest your audience and I would also be talking about something that is related to my activity. As you are seeing, I am making a custom proposal.
How to Prepare For a Guest Post Campaign?
1. Study the Blogger
The first thing is to do the homework. That is to say, to examine in depth the blog in which we want to participate. You have to look at the following points:
Editorial line: Thoroughly review all the posts that have been published on your target blog. I am sure there is a topic that has not been touched or a new point of view for an article. If you think you can come and say, "I want to make a guest post on your blog about anything!", You 're on the wrong track.
Comments: The important thing about a blog is its audience, not the blogger. That's why this point is very important. Review the comments of the posts looking for interesting questions or comments about which you can make a proposal.
About Me: Check this section of your blog to see their tastes and their own history. If you have something in common it will be useful to look for a connection point.
Newsletter: Be attentive to their latest news. Promos, products, events, etc. All this information can be useful at any given time.
2. Topic
Before making a proposal to any blogger, especially when you talk to the most popular, you have to do some field work.
Getting that first guest post is the most difficult, so you have to make a proposal that they can not refuse. Follow the next steps:
Study the popular content of your market: there is always one topic more popular than another. You must know them well to know what readers are looking for at that moment. Although also be careful, if you choose a subject that you do not master, at the time of writing the post you are going to sweat ink so that something decent comes out. Do not get too involved.
Put yourself in the shoes of the ideal reader of your objective blog: study what their needs are and the problems that prevent them from sleeping every night. In the same way you write for THAT person in your blog, the same thing you will have to do in the others.
Check the most popular posts of that blog and analyze why they succeed: a post can succeed for different reasons. Perhaps it is an article that addresses a topic with greater depth than others. It can also be that it has videos and that influences that it is better understood. The motivating stories in which the blogger tells a more personal topic work very well too. The idea is to analyze what has been most successful so you can replicate that strategy with your guest article.
3. Pitch
Well, you already have the chosen topic, now it's time to write to the influencer to tell them that you are interested in writing on their blog. I suggest 2 things when it comes to posing: be nice and go to the point without stuffing around.
Bloggers do not have time and they do have thousands of things to read. I will give you an example of an email that you could send.
Hello *****:
My name is (your name) and I am the editor of (name of your blog), a blog about (niche). In the blog I try to give practical advice for (ideal reader) in order to (benefit that you contribute, to what helps). Here is the link if you want to take a look.
I've been blogging for a while, and I especially loved the post you talked about (mention a post on the target blog). In fact, I do not know if you will remember me, but I left you a comment telling you (so, if you did not place yourself first, now it will be safe, and if not, you will look at the comment).
Well, I imagine you are very busy, but I'm writing to you because I wanted to propose that you publish a guest post on your website and mention my blog. Here are my ideas:
Title of the post: this topic you have treated in your blog in "this" and "this other" occasion, but I have seen that you have never talked about "this" in particular. I think it would complement these 2 posts perfectly. In addition, it is a topic that always generates many comments.
Title of the post: the same as before, you explain why you find it interesting to talk about this in your blog. If you also know something about SEO and have located a keyword that has not positioned, better than better.
Let me know what you think of my proposal. We can even do a Skype to talk about it faster.
Regards,
Your Name
4: Writing The Post
All the recommendations you have read about writing a good post, is not only that you have to apply when you do guest posting, but you have to go further.
All content must be unique and original. You must never have used it before. Do not ever copy anything you see on the Internet. First of all because it is wrong and you would be stealing the work of others. Second, what do you want to do guest posting for if you are not able to write content? And third, because Google would detect that the content is duplicated and penalize the blogger.
- Length: I insist, a guest post is not a normal piece of content, you have to offer the best of you. In many cases, the blogger will require a minimum amount of words (about 2,000 words), but the important thing is that you approach the subject well and explain everything necessary for the reader to be happy.
- Internal Links: Link in your post to all the content of the blog that you can. This will improve your targets on-page SEO and you will give a good image as you will show that you know the editorial line of the blog.
- External Links: Link out to an authoritative source for SEO purposes and link to your on blog in the post.
5: After Publication
- Comments: Of course, you have to be attentive to all the comments that arrive at the post and answer them as soon as possible. This is an important point because you are going to relate to the blogger's audience. You will talk to your community (the one you want to attract to your blog), bring all the value you can in the comments to make a good image.
Boost your website by Largest social media platform in the world
There are lots of social media platforms available to marketers today, and the ones you use can play a major role in your social media marketing success. Factors like your industry, audience, and brand can all influence the network you use.
1- Facebook is the most popular social network in the world with more than two billion users. As a result, you can find just about anyone on Facebook, provided they have access to the Internet. That means almost everyone in your customer base has a Facebook account, which is why it's a top social media site for businesses.
2- Twitter gives its users a steady stream of information and new content from all over the Internet. It has millions of engaged users every month, and practically every brand in the world has an account to update its customers. It may not have the same broad audience as Facebook, but it’s easily one of the most accessible networks on the planet.
3- Instagram is one of the youngest social networks out there, with a majority of users under 25. That makes it the perfect social network for brands or companies that target young, hip demographics. Photos and short videos with a small amount of text do exceptionally well on Instagram, and it also integrates with your Facebook and Twitter accounts so you can use the same photos across multiple platforms.
4- Pinterest is a place to share (or “pin”) different visual content so that other people can see it. That can include everything from a scarf to an infographic, which means practically any company can find at least part of their niche on this social network. It’s one of the best social media platforms to promote new visual content you create, especially if you regularly maintain boards.
5- In terms of professionalism, no social network can beat LinkedIn. It’s a thriving community of workers and business owners who share and connect on a professional level, making it much more formal than other social media platforms. Because of that, its users tend to respond better to B2B content than B2C.
6- YouTube is kind of a catch-all when it comes to content since so many people use it (it’s the second-largest search engine in the world after Google). Comedy and music both do well on YouTube, but that doesn’t mean you can’t use this social media platform for your business.
Another way Social Media can drive traffic is by adding relevant links, and quality content to your site and social media satellites. For example, if you are writing something that a niche group of people really like through your Tumblr (website) page, and you have links back to your Homepage posted all over Tumblr you're making it easier for people to visit your site, which will raise traffic numbers.
Basically the way I see it, is that you have a website in the middle of a circle, and orbiting all around your site are your social media channels that all relate and relay your main sites' message to people that would have otherwise been too far away or out of range to hear your message. Basically it increases the odds that someone may be curious enough to commit to a few keystrokes and clicks to get to your website and hopefully even read about and like your product.
Last thing I'll mention, Social Media is great for branding, strategy and driving traffic if done the right way, but I would caution everyone to not view it as a cure all solution to your or anyone elses business. It is only one part of the marketing machine that should be running in the background driving traffic. Social Media won't do it alone, and for the most part its quite a slow and steady process building trust and friendships with others online. So while the rumor of the viral marketing campaign remains I've never seen one. Hope that helps! Sorry I ramble on sometimes
WHY ARE YOU USE SEO TOOLS
To excel in SEO, you must know the exact tools that can help you achieve that.
Over the years of constant researching and testing out SEO tools in the market, I’ve compiled some that really served me well. Since I stumbled across this post, I thought I’d share with all of you this piece of knowledge that I’ve written down in my handy notebook.
So yes, here’s a brief list of the best free/freemium SEO tools that have helped me since the start of my career:
SEO Suite
- BiQ - I was given the first-hand experience to try out this tool. This is an SEO suite that has innovated the pricing model by providing granular cost control. What caught my eye was their unique approach stating, “Pay Only For What You Use & Don’t Pay For What You Don’t Use”. From keyword intelligence to rank tracking, (there are more core SEO modules!) they've designed it perfectly for SEOs and marketers like us.
* Here’s a blog I’ve written that talks about BiQ in-depth: My Revolutionary SEO Suite: #BiQ Cloud
* Update: BiQ SEO Suite is now open to the public! Sign up for a FREE account here —— BiQ SEO Suite - World's First SEO Suite That Democratizes Pricing
SEO & Content Related
- [NEW] LiveKeyword by BiQ -Another wonderful creation from the BiQ team! If you are doing SEO content, LiveKeyword will be the best Chrome extension for your keyword research. It shows related keyword suggestions together with their search volume, cost-per-click, and competition, all for FREE!
- GDoc SEO Assistant - No matter who you are in the company, you’ll always want to improve your content for better SEO. This tool lets you check your overall score, shows you the most relevant keyword data, and gives you data-driven SEO suggestions
- Blog Title Generator - Get endless catchy titles and create blog topics to help you in your content writing!
- Grammarly - This tool has proven itself to be another helping hand for those of you who do content proofreading and editing. Grammarly checks for spelling errors, grammar mistakes, punctuation misfits, and vocabulary usages.
- LSIGraph - Extremely easy to use and efficient when searching for LSI keywords related to your topic that you can sprinkle in when writing in your content. Highly recommended!
- LinkVector - This is a tool that specializes in internal linking. It helped me discover all the internal and outbound links of my domain. The best part? I am able to discover linking opportunities to sites I’ve missed out on!
- Buffer - To keep my Twitter and Facebook appear constantly updated, I use this life-saving tool! By scheduling all my posts beforehand, I’ve saved tons of time and energy.
The Google Suite
- Google Keyword Planner - Use this to search for keyword ideas that are relevant to your product, service and target customers. This is exceptionally helpful to those of you who are running a campaign.
- Google Trends - To check how frequently your targeted search term is entered into Google over a period of time, use this tool!
- Google Analytics - Definitely used this very often. The implications of analyzing your website traffic, knowing who your users are and seeing what's working and not are huge, so you’ll certainly be needing this.
- Google Search Console - When doing SEO, you’ll need a tool that’ll help you monitor your website’s performance in the Google search index.
- Google’s Mobile-Friendly Test - This tool effortlessly checks whether your website is mobile-friendly or not.
Images & Videos Related
- Canva - As someone who is a non-designer, I relied on this tool heavily when I needed to create images for my blog posts. Thanks for beautifying my blogs Canva!
- Flaticon - When some icons aren’t found in Canva during my attempt to design a simple image, I would resort to this 2nd option; Flaticon. They do wonders, I’m telling you!
- Wibbitz - On some days, I’ll need to quickly create short videos for my social media updates - I’d turn to this platform! Yes, no production experience required.
Well, these are the tools that have helped me greatly when I had zero budget and knowledge. Oh, I still use them today!
Thanks to their creators, SEO is made simpler for me and you! I hope you’ll give them a try and let me know if it’s helpful to you too.
PS: I’ll update this space whenever I manage to find other useful tools in the near future :)